Beauty Collective Co.

Beauty Collective Co.

2019 – Present

The Client

Beauty Collective Co. is a collaborative beauty salon made up of passionate beauty therapists. Lead by Tayla Shreeve, they offer a variety of beauty services including microblading, lash lifts, makeup applications and event services.

 

The Challenge

Beauty Collective Co. came to Pepebucks in the midst of combining two salon locations to one brand new location. They were looking to refresh and refine their online customer experiences in time for their new salon launch.

The Strategy 

With customer experience in mind, Pepebucks delivered a website design and build that showcases the talents of the beauty therapists. The website features an integrated online scheduling application to make the booking process easier for clients, as well as minimise the internal workload for the business.

 

Along with the new salon and website, Beauty Collective Co. were looking to launch a regular newsletter for loyal customers. The team at Pepebucks designed and created a newsletter template consistent with branding throughout the new salon and website. An integration on the new website allows visitors to sign up through the form on the home page, with the data collected sent and stored in the email marketing platform. 

With consistent and refined online customer experiences, Beauty Collective Co. can now confidently approach a new target market surrounding their new salon and provide a better online user experience for current clients.

Scope

  • Website design & build
  • Email marketing template design, build & website integration
  • Appointment scheduling application website integration
  • Building upon current visual identity