Why timing is essential..

Why timing is essential..

Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success.  Bill Gross is the founder of Idealab, an incubator that...
Branding vs Marketing

Branding vs Marketing

It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...
Who wants to hear a story?

Who wants to hear a story?

Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...
How to communicate (and elevate) your brand.

How to communicate (and elevate) your brand.

Some brands are as familiar and comfortable to engage with as old friends. Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the...