Why you should/n’t rebrand your business

Why you should/n’t rebrand your business

So you’re thinking about rebranding? As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves,...
What does Brand Strategy involve?

What does Brand Strategy involve?

What does Brand Strategy involve?  Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s...
What Design Strategy offers that business Strategy doesn’t

What Design Strategy offers that business Strategy doesn’t

Design Strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry  It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...
Innovation Strategy – what is it and why do you need one?

Innovation Strategy – what is it and why do you need one?

The phrase ‘to rest on one’s laurels’ comes from Ancient Greece, when a winner in an athletic competition would be awarded a laurel crown. It means you’ve managed to come out on top, and now you’re there, you feel like you can finally relax. We’re not against relaxing...