Why you should/n’t rebrand your business

Why you should/n’t rebrand your business

As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can be challenging to know when you should consider the rebranding process.

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What does Brand Strategy involve?

What does Brand Strategy involve?

Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly neighbourhood brand strategists!

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Why timing is essential..

Why timing is essential..

Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success.  Bill Gross is the founder of Idealab, an incubator that...

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Branding vs Marketing

Branding vs Marketing

It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...

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How Design Strategy can help your business succeed.

How Design Strategy can help your business succeed.

There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics - the list seems unending. These can all add value, but each is just one of a number of factors contributing to the whole. As...

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Who wants to hear a story?

Who wants to hear a story?

Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...

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