Why timing is essential..

Why timing is essential..

Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success.  Bill Gross is the founder of Idealab, an incubator that...

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Branding vs Marketing

Branding vs Marketing

It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...

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How Design Strategy can help your business succeed.

How Design Strategy can help your business succeed.

There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics - the list seems unending. These can all add value, but each is just one of a number of factors contributing to the whole. As...

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Who wants to hear a story?

Who wants to hear a story?

Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...

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How to communicate (and elevate) your brand.

How to communicate (and elevate) your brand.

A communication strategy is part of your overall brand strategy, and comes into effect once you’ve got clarity on your brand’s position, USP and personalty profile (tone of voice, visual language etc.). Your communication strategy details how you plan to communicate the essence of your brand and offering to customers, based on data about who they are, where they are (Facebook, organic search, industry publications, LinkedIn etc.) and how you can reach them.

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How to set your brand apart in a crowded marketplace

How to set your brand apart in a crowded marketplace

Have you noticed that it’s pretty hard to come up with an original offering these days? Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries - you’re unlikely to be the only person doing it. Twenty years ago,...

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How Gen Z is raising the bar for brand communications.

How Gen Z is raising the bar for brand communications.

In part one of our two-part series on authenticity, we’re looking at why authenticity has become such an important factor in brand communications. In Part two, we’ll talk about what this means in terms of your brand’s communication strategy: How do you demonstrate...

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