What Design Strategy offers that business Strategy doesn’t
Design Strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...
Becoming a stand out startup: The first step is Brand Strategy
You’ve done it! You’ve taken the plunge into sole business ownership! Take it from us, it feels good but it’s not all butterflies and rainbows. Starting a business is a big task and you want to make sure you’re taking the right steps in order to last longer than the...
“Make the logo bigger!” Common misconceptions about branding
Humans are visual by nature, and since 90% of all information processed by the brain is visual, why wouldn’t we be? In a time where our senses are constantly being flooded with content, a logo is no longer enough to make brands stand out. Look past the logo and you’ll...
Innovation Strategy – what is it and why do you need one?
The phrase ‘to rest on one’s laurels’ comes from Ancient Greece, when a winner in an athletic competition would be awarded a laurel crown. It means you’ve managed to come out on top, and now you’re there, you feel like you can finally relax. We’re not against relaxing...
Why timing is essential..
Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. Bill Gross is the founder of Idealab, an incubator that...
Branding vs Marketing
It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...
How Design Strategy can help your business succeed.
There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics - the list seems unending. These can all add value, but each is just one of a number of factors contributing to the whole. As...
Who wants to hear a story?
Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...
How to communicate (and elevate) your brand.
A communication strategy is part of your overall brand strategy, and comes into effect once you’ve got clarity on your brand’s position, USP and personalty profile (tone of voice, visual language etc.). Your communication strategy details how you plan to communicate the essence of your brand and offering to customers, based on data about who they are, where they are (Facebook, organic search, industry publications, LinkedIn etc.) and how you can reach them.
Human relation or automation? Why understanding your customer’s journey should direct your tech.
Making sure your customer’s experience is as good as it can be is the number one priority. This may or may not involve automation tech, because this decision depends on what’s best for your customers – not just for you.’ Wondering whether to go down the automation path? Read this first.