Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success.  Bill Gross is the founder of Idealab, an incubator that...

It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...

Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...

A communication strategy is part of your overall brand strategy, and comes into effect once you’ve got clarity on your brand’s position, USP and personalty profile (tone of voice, visual language etc.). Your communication strategy details how you plan to communicate the essence of your brand and offering to customers, based on data about who they are, where they are (Facebook, organic search, industry publications, LinkedIn etc.) and how you can reach them.

Making sure your customer’s experience is as good as it can be is the number one priority. This may or may not involve automation tech, because this decision depends on what’s best for your customers – not just for you.’ Wondering whether to go down the automation path? Read this first.

Have you noticed that it’s pretty hard to come up with an original offering these days? Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries - you’re unlikely to be the only person doing it. Twenty years ago,...

In Part 1 of this series, we talked about why the Gen Z and millennial consumer group has led the call for authenticity in brand communications, on behalf of us all. In Part 2, we’re going to look at what this actually means in terms of how you communicate with your...

In part one of our two-part series on authenticity, we’re looking at why authenticity has become such an important factor in brand communications. In Part two, we’ll talk about what this means in terms of your brand’s communication strategy: How do you demonstrate...