What Design Strategy offers that business Strategy doesn’t

What Design Strategy offers that business Strategy doesn’t

Design Strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry  It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...
Innovation Strategy – what is it and why do you need one?

Innovation Strategy – what is it and why do you need one?

The phrase ‘to rest on one’s laurels’ comes from Ancient Greece, when a winner in an athletic competition would be awarded a laurel crown. It means you’ve managed to come out on top, and now you’re there, you feel like you can finally relax. We’re not against relaxing...