by pepebucks | Sep 8, 2019 | Posts
Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. Bill Gross is the founder of Idealab, an incubator that... 
by pepebucks | Sep 8, 2019 | Posts
It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most... 
by pepebucks | Sep 6, 2019 | Posts, Uncategorized
There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics – the list seems unending. These can all add value, but each is just one of a number of factors contributing to the... 
by pepebucks | Aug 6, 2019 | Posts
Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too... 
by pepebucks | Jul 14, 2019 | Posts
Some brands are as familiar and comfortable to engage with as old friends. Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the... 
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