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How to communicate (and elevate) your brand.

How to communicate (and elevate) your brand.

Some brands are as familiar and comfortable to engage with as old friends. Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the...
How to set your brand apart in a crowded marketplace

How to set your brand apart in a crowded marketplace

Have you noticed that it’s pretty hard to come up with an original offering these days? Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries – you’re unlikely to be the only person doing it. Twenty years...